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Electrical wholesale

Elektromaterijal.net — B2B Webshop and Partner Portal

A fully digitized wholesale platform combining a public catalog, partner login, and automated order processing. With speed, reliability, and stock transparency, distributors manage orders, pickups, and credit limits in real time.

Key result

3.2× more orders in the first three months

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Case study

The client wanted to move from an offline catalog and Excel-based ordering to a centralized digital platform without disrupting sales representatives’ workflows.

We conducted workshops with the sales team to map order flows, credit limits, and returns, then designed a dashboard showing stock availability, personalized pricing, and logistics status at a glance.

Catalog migration was scripted to clean names, enrich specifications, and generate SEO-friendly URLs. The old system ran in parallel for 48 hours as a safe fallback before the full switch.

Logistics were integrated via webhooks, allowing customers to track each shipment without calling support. Reps receive real-time alerts when orders exceed credit limits or require approval.

Post-launch, using Vercel Analytics and automated monthly reports, the number of orders grew 3.2×, and average handling time dropped from 18 to 6 minutes.

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