"What Do I Get?" — Case Study (Before / After)
It’s one thing to promise results — it’s another to show them. See what digital transformation looks like in practice through a real-life before-and-after example.
When we talk about digitalization and website development, many clients ask — 'What do I actually get?' Instead of abstract concepts, it’s best to show a concrete result. Here’s an example of a small local business that went from being invisible to measurable growth through redesign and digital presence.
📍 Before (the old situation)
The company had an old website built in 2016. It loaded slowly, wasn’t mobile-friendly, and had no analytics. Google didn’t show the company even for basic searches (e.g., 'air conditioner service Zenica'). Inquiries came only via phone or word-of-mouth — an average of 3 to 4 per month.
Social media was neglected, with no regular posts. Clients couldn’t easily find the address or contact info, and the offer was presented through a PDF catalog that had to be manually sent to everyone who asked. In short: the website existed, but it didn’t work for them.
🚀 After (digital transformation)
Within three weeks, a new web system was implemented using Next.js with a serverless architecture. The site now loads in under one second, features locally optimized SEO content, a product catalog with an inquiry form, and integrated WhatsApp/Viber contact buttons for instant communication.
In addition, a Google Business profile was created with accurate location, working hours, and photos. Basic analytics were added to track visits, clicks, and traffic sources. The client now knows exactly how many people view and use their website each month.
📊 Results after 60 days:
- 8× more website visits
- 5× more inquiries (from 3 to 15–20 per month)
- 40% higher visibility in Google searches
- 60% of visitors come from mobile devices
- 70% of inquiries come from local searches and Google Maps
Additionally, automated email reminders and follow-up messages increased repeat orders, while the mini catalog made it easier to share offers via a link instead of sending PDFs. All of this was achieved without higher costs — hosting and maintenance remained minimal thanks to the serverless setup.
📈 What the client actually gets:
- A modern website that’s fast and error-free
- Higher ranking on Google search
- A simple system for receiving inquiries
- Analytics and concrete visitor metrics
- Less manual work (automation)
- More trust and a more professional impression
This isn’t just a change in design — it’s a change in business. The website became a sales channel, not just a digital business card. The client now knows exactly how each post, article, or campaign contributes to real results.
KOD approach to case studies: we measure concrete indicators before and after — page speed, SEO score, number of visits, conversions, and maintenance costs. Everything is transparent and measurable, because every website must deliver results, not just look good.
Conclusion: investing in a modern website and digital presence pays off — not through promises, but through real numbers. If you’re wondering 'what do I get,' the answer is clear: more visits, more inquiries, and more control over your online business.