Email Automations: Reminders, Abandoned Carts, Follow-Ups

Email automation is one of the most efficient ways to stay in touch with customers without manually sending every message. Instead of spending hours writing individual emails, automated systems send personalized messages at exactly the right moment — when they make the most impact.

The three most important types of automated emails are: reminders, abandoned cart emails, and follow-up messages. Each plays a specific role in boosting sales and building customer relationships.

📅 Reminders — Used for notifications about scheduled appointments, expiring offers, or inactive users. For example, a salon might send: 'This is a reminder for your appointment tomorrow at 3 PM,' while a store might send: 'Your offer expires in 24 hours — take advantage while it lasts!'

Reminders can be automatically sent after a set time — 24 hours, 3 days, 7 days — depending on the situation. This eliminates human error and ensures consistent communication with all clients.

🛒 Abandoned Carts — If a user adds a product to the cart but doesn’t complete the purchase, the system automatically sends a message: 'You left something in your cart!' This simple reminder brings back 10–20% of users who showed interest but didn’t finish the purchase.

Even better results are achieved if the email includes the product image, price, and a direct link to the cart. In some cases, a small incentive is added: 'Complete your order today and get 5% off.'

📨 Follow-Up Messages — These are emails sent after a specific user action, such as requesting a quote, visiting the website, or completing a purchase. Their purpose is to continue the conversation — thank the customer, provide more information, or ask for feedback.

Example: 'Thank you for visiting our website! Did you find everything you were looking for?' or 'Thank you for your purchase! Here are a few tips on how to get the most out of your new product.' Such messages increase loyalty and open the door to repeat sales.

Technically, email automations can be set up using tools such as MailerLite, Brevo (formerly Sendinblue), Resend, or integrated AWS SES systems. These tools track user actions and automatically send the appropriate message when conditions are met (e.g., 'cart abandoned,' '24-hour reminder,' 'new customer').

Combining automation with a CRM system makes it even more powerful — you can track who opened the email, clicked a link, and automatically create a task for the sales team to follow up. This way, marketing and sales work together seamlessly, without manual effort.

For local businesses, email automations can be paired with WhatsApp or Viber messages. For example, a customer might receive an email with details, followed by an automatic message: 'Just checking if you’ve seen our offer 😊.'

The benefits of email automation are clear: time savings, consistent communication, more repeat purchases, and stronger trust. When customers see that you remind them at the right time, they perceive your business as professional and attentive.

KOD automations include: appointment and payment reminders, follow-ups after inquiries or orders, automated abandoned cart emails, and open-tracking systems. Everything is connected to the CRM and tailored for local businesses.

Conclusion: if you’re still replying to every message manually, you’re losing both time and sales. Email automation works for you — 24 hours a day, without breaks or mistakes.